How can consumers make more ethical choices when it comes to their clothing purchases to combat overconsumption? In this two-part interview, we have a special guest, Lubna Najjar, the entrepreneurial powerhouse behind Ilmoda Brands, a boutique agency in Columbus that bridges the gap between fashion concept and market. Lubna brings a wealth of experience as a woman navigating the design and fashion industry, balancing creative prowess with corporate acumen. The Challenges of Business Ownership: "It's never on cruise control because there's always something. You're always developing new. You're always trying to figure out something that can be better and greater."— Lubna Najjar In this first part of our conversation, we learn more about Lubna's journey, discussing the challenges and high expectations tied to her consulting roles and board seats, and the immense pressure to consistently perform at the highest level. Lubna shares her insights on the importance of self-care, emotional balance, and the necessity for resilience. With a focus on ethical fashion, Lubna talks about her doctoral pursuits in business, analyzing consumer behavior, the impact of fast fashion, and her mission to drive sustainable and ethical practices in the industry. Betty and Lubna also explore the need for disruptors and ongoing improvement within their fields, finding inspiration in their cross-disciplinary approaches. Join us as we uncover the story of a hometown hero and role model, Lubna Najjar, and learn about her endeavors in mentoring, community involvement, and her commitment to fostering the next generation of women leaders. Inspiring Moments 05:57 Self-made and successful, formed strong relationships. 07:27 Women entrepreneurs face challenges in business. 10:25 Grieving loss in business, finding strength within. 13:42 Females in leadership have influential advisory roles. 22:28 Different consumer behaviors and fast fashion's impact. 23:54 Ethical movement to improve product development processes. 26:18 Quality isn't determined by price alone. Inspiring Takeaways Gender Disparity in Fashion Industry**: Lubna Najjar highlights the gender disparity within the fashion industry, noting that while women dominate the creative side, men are more prevalent on the corporate and retail side. Pressure and Expectations**: Both women discuss the immense pressures and high expectations associated with consulting and holding board seats. The need to perform at all times, without the luxury of having an off-day, is a significant challenge. Importance of Self-Care**: Collins and Najjar stress the importance of maintaining emotional balance, self-care, and allowing time for rest and recovery to sustain long-term performance. Resilience and Strategic Planning**: They talk about the importance of resilience and the ability to say no, with Collins contemplating her next decade at the age of 60, emphasizing forward-looking strategic planning. Ethical Fashion and Consumer Behavior**: Lubna Najjar, who is pursuing a doctorate in business focused on ethical fashion, discusses the impact of fast fashion on overconsumption and the environmental consequences of inexpensive materials. Environmental and Labor Impacts**: Najjar underscores the negative impacts of waste from fast fashion, including effects on the ozone layer, water quality, and labor practices. She advocates for ethical and sustainable product development processes. Community Involvement and Mentorship**: Lubna's involvement with nonprofit work, such as the Women's Small Business Accelerator, and her dedication to mentorship and community support, highlight the importance of giving back and empowering others in business. Continuous Growth and Development**: The necessity of continuous personal and professional growth and development is a recurring theme. Najjar and Collins acknowledge the ongoing struggle and dedication required in entrepreneurship.