In the conversation, Andrew Sherman and Steve Distante discuss the importance of intangible assets in business deals, particularly in the context of mergers and acquisitions. They also talk about the challenges of building and selling a company, and the role of strategy in acquisitions. Who’s The Guest? Andrew Sherman serves as a legal and strategic advisor to both leaders of Fortune 500 companies and founders of rapid growth, emerging businesses in the areas of business planning, corporate finance, M&A, and intellectual property harvesting, such as franchising and licensing strategies. He authored about 26 books on business growth, M&A, and strategies and was a frequent public speaker to business groups. He also serves as a Professor in the MBA program at the University of Maryland and at Georgetown Law School for nearly 30 years.   Highlights The connection between the two books: Mergers & Acquisitions from A to Z and the Harvesting of Intangible Assets Mergers and acquisitions in business The importance of goodwill in business transactions Treating assets as collateral What a growth strategist attorney is Primary ways a business grows Why should you be prepared for an acquisition? The benefits of understanding your buyer when selling your business Setting the stage for a successful business scale The impact of intangible assets on a business valuation How to start leveraging your brand   Call to Action Join the Early Access List   Episode Resources Connect with Steve Distante https://pitchology.ai/ https://joinvanderbilt.com/ https://www.facebook.com/stevedistanteCEO/ https://www.linkedin.com/in/stevedistante https://twitter.com/Sdistante https://www.instagram.com/sdistante/ Connect with Andrew Sherman https://www.linkedin.com/in/andrewjsherman https://www.seyfarth.com/people/andrew-j-sherman.html https://en.wikipedia.org/wiki/Andrew_Sherman Mergers and Acquisitions from A to Z Harvesting of Intangible Assets