Can a revolution start with a single pair of jeans?According to Laura Vicaria, CSR Manager at MUD Jeans International, the answer is yes, and it has to be!Every year 200,000 million pairs are sold, but not everyone knows that Jeans are one of the most polluting items in fashion, using 7,000 liters of water and nasty chemicals.With today's interviewee, Laura, we'll talk about the revolution that MUD Jeans is trying to carry out: becoming an exemplary circular fashion company after introducing the pioneering Lease a jeans model in 2013 and consistently putting the circular economy principles into practice. ----------▶️ What is B Corp B Fashion?B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it.We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world.Its way of doing good business! Join our community: https://www.theidfactory.com/b-corp-b-fashion/ Project by The ID Factory: https://www.theidfactory.com/