As we wrap up 2024 and gear up for 2025, what key lessons should businesses take forward to stay ahead of the curve? In this episode, we chat with Srikanth Srinivasan, Vice President & Head - Membership & Outreach at Nasscom, about the year’s most impactful tech trends and the innovations set to define the business landscape in 2025.   00:00 Introduction to AI and Personalization 01:20 Meet Srikanth Srinivasan 02:28 Reflecting on 2024: A Roller Coaster Year 03:31 Innovations Beyond Gen AI 05:25 Tech Disruptions and Trends in 2024 07:43 The Rise of Personalization in Technology 08:21 Looking Ahead: AI in 2025 11:27 Blockchain and Trust in Technology 14:18 Consumer Behavior Shifts in 2025 21:00 AI's Impact on SMEs and MSMEs 26:06 Do Big Mantra for SMEs 30:08 Conclusion and Final Thoughts