Lilly Bacher is Global Head of Pricing at ProfitWell and works with tech founders and product teams around the world to conceptualise, effectuate, and realise pricing strategies with new products, legacy products, perpetual to SaaS, and so on. Key points: Please talk to your customers and understand, at a granular level, their willingness to pay. Don’t overlook the impact that pricing has on monetisation – more so even than just selling to new customers. Don’t just set and forget. C, commit to an ongoing strategy to optimise your pricing. Learn much more: https://notion.vc/resources/pricing-please-dont-set-it-and-forget-it/