The type of companies that Notion Capital invests in are redefining the rules of an entire industry. They become synonymous with a category which they solve uniquely well.Highlights:- Defining a category is about showing the world:-- What problem you solve-- How you are uniquely positioned to solve that problem and finally,-- Building an ecosystem around you to help really launch a new category.- The best founding teams spend time thinking about the problem they're solving, and then map out the "from tos".- Category design is much more than marketing, it is fundamental for tech companies to dominate new markets.Naomi Allen is the co-founder and CEO of Brightline, which is the world's first technology-enabled behavioural health home for children and families. She's an entrepreneur with 20 years of hands-on experience, developing high growth, health tech companies, as well as a former advisor to our friends at Play Bigger. She's also the mother of three children and ascribes to the philosophy of “radical flexibility”. Read more: https://notion.vc/resources/category-design-shows-the-world-the-problem-you-are-uniquely-positioned-to-solve/