Welcome to the ultimate showdown for your business growth in 2023! In this episode of Brand Up Podcast, we dive deep into the world of digital marketing and explore the differences between paid traffic and organic traffic. First, we start by defining the key differences between the two and when your business may be ready to start investing in paid traffic. We'll explore the benefits and potential risks of paid ads, and how to optimize your personal branding content before running any campaigns. Next, we take a closer look at which types of businesses should focus on organic traffic vs paid ads.  Finally, we round out the episode by discussing the pros and cons of paid ads. We'll cover the most common mistakes businesses make when running paid campaigns and how to avoid them.  Whether you're just starting out or looking to take your business to the next level, this episode is a must-listen for anyone looking to grow their business in 2023. Tune in now to learn how to crush your competition with the ultimate battle royale between paid traffic and organic traffic! Links mentioned by the host: Subscribe to The Brand UP Podcast Have your questions answered on the podcast