How do you validate a hypothesis and how deep should your market research be when stepping into a business?We’re talking sustainable entrepreneurship, corporate leaders turning entrepreneurs at the peak of their leadership careers, younger vs more seasoned founders, the relevance of market research, validating problem statements and working capital, and more in this episode.Our guest is Disha Shah who comes with 15 + years of a track record in leadership & business development across industry sectors & geographies. Her previous stints include working in a senior leadership role at an Indian Consumer-Tech AI startup and working with the German Government as the Director of Indian Investments into the Frankfurt metropolitan region.  Hear her talk about:(03.00) – Planet first entrepreneurship; Packaged foods in India- A deepdive and statistics(07.00) – The 3 fundamental needs of a business idea (problem statements, core stakeholders, unit economics)(10.00) – Market research – the safety net and the guiding force before taking the leap of faith(13.30) – the transition from the corporate world to entrepreneurship post 15 years of experience(14.00) – Risk appetites and the long haul in entrepreneurship(16.00) – The product market fit(18.00) – Entrepreneurship and midlife especially as a parent(19.00) – Founders young and old- the pros and the downsides(20.00) – Single minded focus versus experienced maturity(22.00) - India and her wonderful adoption of futuristic technology and leapfrogging eras(24.30) – Consumerism vs sustainable consumerism(27.30) – Sustainable businesses in India, Gen Z as the TG, and clever marketing(28.00) – A win win scenario while building businessesOriginal Music: Joseph Mc DadeWe’re listening to you.Don’t forget to follow us on Spotify, Stitcher, Apple, Google, JioSaavn, Gaana or wherever you’re listening to us!You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,For partnerships/queries send you can send us an email at bonjour@eplog.media. DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/orgSubscribe to our channel to stay updated with the latest episodes of the Voice of Achievers Podcast. Connect with us on our social media channels: Instagram : https://www.instagram.com/voice_of_achievers/ Linked In : https://www.linkedin.com/company/voice-of-achievers/ Twitter : https://twitter.com/voice_achievers Disclaimer: The views expressed by guests on the Voice of Achievers Podcast are their own and do not reflect the opinions of the host or organization. The content is for informational purposes and has been shared to express perspective. Listeners should consult with experts for specific guidance on specific professional matters. The podcast host and organization are not liable for any actions taken based on the information provided. The rightful owners of the content are the host and the organization.