| Episode #44 Reach more customers through ONDC Ft. Nilay Patel, Founder – Easy Pay Welcome back to MSME TALK® Brand Bite. MSME TALK® Brand Bite brings brands products, services showcase relevant for Micro enterprises, SMEs, startups, businesses to scale up and build long-lasting Businesses. Join Whatsapp  Subscribe to MSME TALK® Newsletter and Alerts List your Product, Services on MSME TALK® ONDC is creating ripples in the digital discovery of products and is already doing crore of transactions. MSME Sellers cannot miss this. This episode on ONDC highlights how MSME sellers can unlock new growth opportunities by connecting with a broader customer base and how Easy Pay can help you in this process. Sections  00:00:00 Episode Content ahead and Easypay Intro  00:01:30 About Easy Pay background & role in serving 2.5 million MSMEs so far 00:03:40 Founders Background 00:04:52 Understanding ONDC for Sellers 00:08:30 ONDC vs Existing dominant Ecommerce Platforms 00:11:38 Benefits for Sellers on ONDC  00:13:01 Cost Advantages of ONDC00:15:20 What about advertisement cost to rank higher?  00:16:41 Interoperability Explained00:19:10 How Artisans are using ONDC 00:19:55Discovery in hyperlocal vs Entire country works on ONDC ?00:22:46 Which Businesses should register on ONDC 00:24:00 Is OTT also there on ONDC? 00:24:30 Frauds, Transparency, Fair Practices?  00:27:09 Role of Easy Pay in ONDC00:28:50 Different TSPs on ONDC  00:29:40 Advantages for MSMEs Sellers by using Easy Pay as ONDC onboarding platform 00:32:55 Onboarding Process for MSMEs 00:34:10 Support System for MSMEs00:38:00 Current statistics of ONDC  00:40:30 Logistics and other Collaboration 00:42:00 Future of ONDC 00:43:40 Fastest Way to Onboard with Easy Pay00:44:50 What’s happening at Nilays home ?00:48:45 Message for Audience  MSME TALK, brings relevant and valuable industry insights, informative topics, value-added content, and showcases of products and services for MSMEs and startups.  MSMEs & startups are looking for various kinds of supports & upgrade. Are you a Product, Service Provider, Expert, Advisor, Consultant, Mentor for MSMEs/Startups? Reach out to MSME TALK to list your business. Fill the form to help us reach out to you. Hey MSME TALK listeners! Hope you have not missed subscribing to our newsletter for the latest news, blogs, and podcast updates.  We don’t spam your inbox , hence we have highest rate of letter opening in Industry. Subscribe here for Newsletter.  MSME TALK Podcast enters Peak Ranking Chart of 20+  Countries in the Apple Podcast Country Entrepreneurship Category.   WhatsApp : Send hi - https://wa.me/918097665085 LinkedIn Facebook Instagram Twitter Website Contact us : connect@msmetalk.comClick to All Social Media , Podcast etc links at one place Please give your rating and reviews on apple podcast or Spotify