How has the concept of heritage changed over the decades? We take a look at best practices and approaches to heritage preservation with Professor Jacek Purchla, Vice-President of Europa Nostra. We met at the Heritage Hub in Kraków in June 2024 on the occasion of the announcement of the European Heritage Awards.Hosted by John Beauchamp together with Katarzyna Jagodzińska, head of the Europa Nostra Heritage Hub in Kraków.