In the third episode of Mind Voice, RJ Balaji speaks about the trends in Tamil cinema today and how social media has an impact on the industry. He discusses the fan fights that take over social media, and the increasing popularity of regional cinema on a national level. The episode also touches upon the cliched Thala-Thalapathy questions thrown at celebs in interviews, as opposed to how self-aware fans are about world cinema and the comparisons to Tamil cinema.