How do you create content from earlier content?In this episode, the travelling professor looks at whether, how and when to repurpose old content into a new form and what marketers should plan for.You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukhInstagram: @thetravellingprofessorTwitter: @edgysidIn case you're late to the class and want to catch up on previous episodes of The Traveling Professor's Diary, you can do so at: https://shows.ivmpodcasts.com/show/the-travelling-professor-s-diary-RSvSICkqNuMlAMvwYou can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.