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Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma

Pharma Marketing Playbook: Data, GenAI, and Beyond

Episode   ·  1 Play

Episode  ·  1 Play  ·  36:31  ·  Aug 24, 2024

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Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driven strategies Real-world applications of AI in healthcare, from clinical summaries to patient support Innovative approaches to personalize communication with healthcare professionals The delicate balance between AI efficiency and human touch in marketing Evolving dynamics of pharma-healthcare provider relationships Practical tips for implementing AI while respecting data privacy and professional boundaries Whether you're a pharma marketer looking to optimize your strategies, a healthcare professional curious about AI's impact, or a tech enthusiast interested in healthcare innovations, this episode offers actionable insights to stay ahead in the rapidly evolving pharma landscape. Don't miss out on expert strategies to enhance HCP engagement, improve patient care, and drive business growth through AI-powered solutions. Subscribe now and join the conversation shaping the future of pharma marketing! Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: ⁠https://multipliersolutions.com/⁠  About the guest: Mr. Amaninder Singh Dhillon, is a distinguished leader in the pharmaceutical industry.  He provides strategic consulting services to global pharmaceutical and life science companies. His extensive expertise in oncology, coupled with his strategic and operational acumen, has enabled him to drive significant growth and innovation across various roles, including leadership positions at AstraZeneca, Mitra Biotech, Dr. Reddy's Laboratories, GlaxoSmithKline, and Pfizer.  Mr. Amaninder is also a certified Independent Director and currently works as freelance consultant at Olive Ridley Advisory. Linkedin: ⁠https://www.linkedin.com/in/amaninderdhillon/?originalSubdomain=in About the host:  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: ⁠https://www.linkedin.com/in/saumya-multiplierai⁠

36m 31s  ·  Aug 24, 2024

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