In this episode of Chasing Creativity, we sit down with Tanya and Sujata Biswas, the inspiring sister duo behind the innovative sari brand, Suta. Discover their journey from small-town engineers to fashion trailblazers who have redefined the traditional sari. Learn about their creative process, childhood inspirations, and the thoughtful approach they bring to designing accessible and stylish saris. Get insights into their initial struggles, the philosophy behind their designs, and how they have successfully brought the sari back into everyday wear. Join us as we delve into their mission to revive traditional crafts and make the sari a global fashion staple. 00:00 Introduction to Suta and the Founders 01:00 Childhood Memories and Inspirations 03:15 Revolutionizing the Sari 05:52 Challenges and Breakthroughs 12:16 Design Philosophy and Team Building 23:31 Personal Touch and Social Media 26:26 Creative Photoshoots and Family Involvement 27:42 The Emotional Connection to Clothing 28:17 Shooting Challenges and Creative Solutions 30:20 Interior Design of Unique Stores 30:49 Raksha's Inspiring Journey 33:09 Creative Process and Methodical Planning 35:08 Innovative Experiments and Sustainability 37:55 The Birth of Suta 40:05 Future Innovations and Travel Influences 44:21 Vision for Suta's Future 47:16 Rapid Fire and Closing Thoughts