Tune in for a gripping conversation with Mr. Siddharth Dabhade, Managing Director, MiQ. Hear him talk about his journey (1:05), new norms which may stick around (5:00), data privacy and the road ahead (11:50), the shift from linear TV to OTTs and its impact on the advertising industry (14:50). He also discusses brand safety concerns (18:10), measuring ROI and assessing data from advertisements using Programmatic technology (23:07) and whether brands should blindly follow every online trend (29:24). #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #podcast #indianpodcast #MiQ #MiQDigital #Advertising #Ads #Brands #Digital