Our next guest cracked the content code for Indian audiences, disrupting genres and platforms with his scary good (and record-breaking) horror content. We’re on a quest to find out how.  MICAST is in conversation with Divay Agarwal - Head of Content at The Mad Virus Studios and creator of the immensely popular YouTube horror show, Khooni Monday. With over 7 years of experience ranging from product management to content creation, across organizations such as Lionsgate, Jio Cinemas, JioTV+ and HT Media. He’s a content extraordinaire from MICA’s batch of 2018! In this episode we discuss: 1:37 - Horror entertainment vs. the Indian mainstream 8:16 - The key to engaging fans and keeping them hooked to your content 12:03 - Decoding Divay’s process - adapting animation for audio formats 20:00 - The business reality of creative content endeavours  Keep up with MICA's Offical Podcast over at our Instagram page! https://www.instagram.com/micast_themicanpodcast