Discover the timeless advertising wisdom of a 1923 classic. Claude Hopkins reveals the tested, scientific principles behind successful marketing that still outperform today. Learn how to maximize your advertising ROI, craft compelling messaging, understand your customers' motivations, and constantly improve through tracking results. This book laid the foundations of modern advertising. Tune in to discover what pioneering techniques can boost your marketing efforts in the digital age. Hopkins' insights will change how you think about advertising and equip you with effective strategies to cut through the noise. By embracing a customer-focused, data-driven scientific approach, you can avoid wasted ad spend and drive real impact. Find out how this 100-year-old advertising bible holds relevant lessons for marketers and business builders today. Hosted on Acast. See acast.com/privacy for more information.