In this episode you will learn:00:00 Introduction to Big Business and Market Size01:28 Importance of Identifying Big Markets03:18 Challenges and Considerations for Founders05:07 Defining and Evaluating Big Markets05:58 Insights from Famous Market Examples09:51 Understanding Customer Experience and Market Dynamics12:20 Evaluating Unit Economics and Team Dynamics15:21 Prioritization and Roadmap for Startups24:09 Challenges of Digital Targeting25:15 Importance of Customer Experience26:53 Product and Market Dynamics27:25 Creating New Markets31:39 Understanding Customer Problems37:02 Iterative Product Development40:17 Surprising Success Stories44:42 Final Thoughts and ReflectionsAboutShiyan Koh is an experienced operator and investor. She is currently a Co-Founder and General Partner at Hustle Fund, a global pre-seed venture fund. Prior to Hustle Fund, she was VP of Business Operations & Corp Dev at NerdWallet (employee #10), growing annual revenue from $1 million to more than $150 million. Before NerdWallet, she was an investor at Institutional Venture Partners and Bridgewater Associates. Follow us:Website : https://understandingvc.com/LinkedIn : https://www.linkedin.com/company/understanding-vc/ Spotify : https://open.spotify.com/show/1q7DxW3FEyP7EhH8m0VvAD Apple Podcasts: https://podcasts.apple.com/in/podcast/understanding-vc/id1551524895  Connect with Rahul:  LinkedIn : https://www.linkedin.com/in/rahulthayyalamkandy/ Email : understandingvc@gmail.com Twitter : https://twitter.com/rahul0720  About: Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.