Episode SummaryLet’s talk about something that can be a little controversial: Is it a good idea for business owners to outsource their social media? In today’s podcast episode, Melissa Swink discusses whether or not to outsource social media. She explores the different opinions on this topic and provides insights for business owners considering this big step. Melissa underscores the importance of authenticity and the need for a collaborative relationship with your chosen service provider. She also discusses setting realistic goals and expectations for outsourcing social media, such as what you can expect for ROI. Tune in to hear both sides of this discussion!Key Highlights:There are differing opinions on whether or not to outsource social media, so it's important to consider what works best for your business.Authenticity is key in social media content, whether you do it yourself or outsource it.When outsourcing social media, look for a service provider that offers a collaborative relationship and open communication.Set realistic goals and expectations around ROI, and consider starting small and gradually expanding.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.