Get ready to navigate through the capricious waves of the market with your host Pritha Dubey and her esteemed guest, Marcus Cauchi, renowned global sales coach, as they delve into the Kondratiev wave and its predictions for world crises and cyclical change. Together they also take a deep-dive into the books "The Fourth Turning" and "Pendulum," which suggest that we may be poised to enter a period of unraveling and uncertainty in 2024. To thrive in these challenging times, they emphasize the importance of sticking to ethical standards and focusing on medium-term pipelines. Some key discussions in the episode: Traditional Sales Practices: Sales coach Marcus Cauchi discusses harmful traditional practices, the consequences of bad decisions, and the shift from customer service to financial goals.Customer Focus in Sales: Nature's cyclical changes predict potential crises and war in 2024, emphasizing ethical standards and long-term success in sales.Sales Training and Managerial Coaching Importance: Sales should focus on understanding the buyer's journey, hiring the right people, and promoting honesty and ethics.The Power of Envy and Inspiration: Envy can be a powerful tool for inspiration, but it's important to combat negative connotations and the drama triangle.Discover why as a sales leader it's crucial for you to shift your mindset away from short-term gains and towards long-term success, and how measuring second meetings and third renewals could offer valuable indicators of prosperity.About our Guest: Through his value-focused approach, Marcus builds trust-based relationships with clients and expertly navigates objections to provide tailored solutions that address their most pressing needs and goals. But Marcus doesn't stop there – he goes the extra mile to understand clients' personal and family aspirations, treating them as unique individuals rather than mere business transactions.Website: www.globalsalesmentor.com Linkedin: https://www.linkedin.com/in/marcuscauchi/ About our Episode Sponsor: Salestable is a purpose-built sales readiness platform for growing teams. They help drive revenue by reducing sales reps ramp time and increasing visibility into sales activity. Their solution allows you to provide onboarding, training and assessments to get the sales team ready to sell faster. They provide visibility into what the reps are doing on a daily basis with metrics and insights on sales activities to collaborate and make better decisions. Know more about them at: Website: www.salestable.aiLinkedin: https://www.linkedin.com/in/dakota-w-mayEmail: dakota@salestable.aiConnect with the host Pritha Dubey at: Website: www.prithadubey.com and www.thesuccessvitamin.comLinkedin: https://www.linkedin.com/in/pritha-dubey/ Instagram: https://www.instagram.com/successvitamin/