This week, Ira spoke with Peter Laufer, author (along with Sheila Swan) of "Neon Nevada," who will be having a book signing for the updated and expanded edition of his book at the Neon Museum, September 7. In this episode of “Talk About Las Vegas With Ira,” Peter talks about how he and his wife first met above a neon sign; what started the couple on their journey of writing a book on the subject; the merging of neon as high and low art; the magic of the light with its flicker, glow, colors and messages; why neon is ideal for drawing attention; why it was in jeopardy; why the new and expanded edition not only shows the historical neon, but also what’s out there now; the joy of walking through the Neon Museum; challenges for existing historical signs; gases and images in motion; the tube benders (craftsman and artists); its commercial value; “Neon means Nevada”; his favorite piece in the Neon Museum; and the future of neon. (Also Watch Full Podcast Video)