The brand's foundation lies in the science of ancient ayurvedic wisdom of Indian physicians who have created awe-inspiring formulations that have been a part of our heritage for over thousands of years. “We aim to preserve our country's heritage and our formulations, backed by 'Daadi-Naani ke Nuskhe,” Tanvi adds. “We are committed to reforming the concept of true beauty with numerous bespoke, pure & clean beauty products devoted to result-driven, potent, and effective organic skincare.”