In India, over 60% of the people are non-vegetarian. The science against animal-based meat consumption is real. The good thing is that we are becoming aware of what we eat. This collective consciousness needs to grow so that we can create a positive impact for ourselves and for the little blue planet we call home. We are seeing a new era for food.I strongly believe that it is our duty to eliminate animal agriculture and unsustainable food habits that are not-so-slowly making the planet inhabitable.My main inspiration to be in this space is my huge love for animals. And of course, I would like to provide people an option to enjoy their meat minus the guilt.