10X SUPERPOWER: How to Make the Impossible Easy By Keith Ellis Keithellis.com 10xsuperpower.com About the Guest(s): Keith Ellis is a bestselling author and the number one superpower coach. He is renowned for reinventing the art of setting goals with his classic book, "The Magic Lamp: Goal Setting for People Who Hate Setting Goals," which has transformed the lives of over 100,000 readers worldwide. Keith was an early employee and VP of Sales at Web Methods, playing a pivotal role in one of the largest software IPOs in history. He also contributed to the success of Linda.com, acquired by LinkedIn for $1.5 billion. Keith's latest endeavor is his revolutionary book, "10x Superpower: How to Make the Impossible Easy," set to be the first $10,000 book in history. He combines his wealth of experience with innovative coaching to help people achieve extraordinary, seemingly impossible goals. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss welcomes Keith Ellis, a pioneer in goal-setting and transformational coaching, to discuss his groundbreaking new book, "10x Superpower: How to Make the Impossible Easy." With his extensive background in sales and technology, alongside a successful writing career, Keith dives into the principles that underpin his revolutionary approach to achieving impossible goals. Keith Ellis explains how his past experiences, including his tenure at Web Methods and Linda.com, shaped his unique perspective on goal setting and personal development. He emphasizes the power of thinking big and setting seemingly impossible goals, illustrated through his innovative 10x Superpower framework. The conversation explores the significant advantages of aiming for exponential growth rather than incremental progress, focusing on how adopting an audacious mindset can bring about profound personal and professional transformation. Key Takeaways: Embrace the Impossible: Keith asserts that setting impossible goals can catalyze personal growth and unlock hidden potential. Focus and Attention: Aiming for exponential growth helps reduce distractions and enhances focus on what truly matters. Power of Questions: Transformative change often starts with asking the right, powerful questions, which Keith terms "magic questions." Superpower Coaching: Unlike traditional coaching, Keith’s approach integrates achieving impossible goals with personal development, providing a holistic transformation. Collaboration is Key: Building a network of capable individuals (the right "who") can significantly amplify your ability to achieve 10x goals. Notable Quotes: "If the book is worth 10 grand, it's worth 10 times that, and it's guaranteed to be worth 10 times that." – Keith Ellis "Think bigger than your thinking now; commit to it. Your brain will figure out how to make these things happen." – Keith Ellis "The benefit isn't achieving the goal. The benefit is growing into the person who can achieve the goal." – Keith Ellis "Once you start thinking about impossible goals, your brain just zooms in and focuses on what can get you there." – Keith Ellis "You need to find the right people to help you achieve your goals. Collaboration is a key part of the 10 x process." – Keith Ellis