Podcast Series: The Literature LoungeThe Literature Lounge stands out as a unique podcast series devoted to authors whose books captivate readers and serve as catalysts for stimulating conversations. In partnership with Rupa Publications India, one of the leading publishing companies in India, we will host authors from diverse backgrounds to explore their literary works, delve into their creative journeys, and uncover the inspirations behind their achievements. So, let's dive into the world of books.Episode SummaryIn this episode, Herjinder Singh Sahni delves into the intricacies of modern political campaigns as outlined in his book The Deception Industry: The Art, Craft, and Science of Hacking the Electorate. He discusses the evolving role of technology and social media in shaping electoral outcomes, the tactics of misinformation, and the ethical challenges within the political sphere. Singh also explores the polarization of society, the rise of "WhatsApp University," and the critical distinctions between misinformation and truth. As he navigates through the future of democracy in the digital age, listeners are prompted to reflect on the delicate balance between technology and democratic integrity.Chapters00: 00 - Introduction 01:05 - Inspiration Behind Writing The Book07:26 - Components of The Deception Industry09:36 - Change In The Political Culture11:10 - Political Campaigns In The Era of SmartPhones13:28 - Strategies Used In Political Campaigns15:07 - Polarization In Indian Society16:58 - Rise Of WhatsApp University23:48 - What is Big Data30:02 - Differentiating Between MisInformation & True Information33:23 - Loss of Trust on Print Media 34:32 - Influence of SmartPhones on Voters35:54 - Different Case Studies on The Impact of Technology on Electoral Outcome40:54 - Regulating & Curbing The MisInformation43:38 - Future of Technology, Social Media & AI46:18 - Navigating Between Technology & Democracy 50:35 - Advice To Younger GenerationConnect with UsMohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/The Mohua Show: https://www.themohuashow.com/Connect with the GuestHerjinder Singh Sahni::https://www.linkedin.com/in/herjinder-sahni-04291519/Follow UsYouTube: https://www.youtube.com/@TheMohuaShowInstagram: https://www.instagram.com/themohuashow/LinkedIn: https://www.linkedin.com/company/themohuashow/For any other queries EMAILhello@themohuashow.comBook Link The Deception Industry: The Art, Craft and Science of Hacking the Electorate:https://amzn.in/d/cvmSyGHDisclaimerThe views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.#TheMohuaShow #TheLiteratureLounge #PodcastEpisode # #ElectionHacking #DeceptionIndustry #PoliticalCampaigns #Misinformation #DigitalDemocracy #SocialMediaImpact #HerjinderSingh #PodcastInterviewThanks for Listening!