In this episode of the Brand Up Podcast, we dive deep into the age-old debate: Personal Branding vs. Business Branding. Which one should you focus on first? The answer isn't one-size-fits-all. It's about knowing your unique situation and figuring out what's right for you at this moment.Join us as we explore the story of a beauty business owner who successfully scaled her personal brand during the COVID shutdown. We'll walk you through the exact strategies used to build a brand from scratch—pivoting from a brick-and-mortar business to an online empire with courses, YouTube content, and more. Learn how scaling vertically and building authority through a personal brand helped overcome temporary business closures.Whether you're starting fresh or looking to take your business to the next level, this episode is packed with practical advice on how to leverage personal branding to complement—or even separate from—your business brand.Tune in now to find out how these strategies can help you build a lasting brand, no matter where you're starting from.