Zero is considered by many mathematicians to maybe be humanity’s greatest achievement. This hour, a look at the strange and essential concept of the number zero and how the human brain deals with it. Plus: the trend toward zero-sugar and zero-calorie sodas. And: 0 (and 00) as a uniform number in sports. GUESTS: Emily Contois: Associate professor of media studies at The University of Tulsa and the author of Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture Todd Radom: A designer, sports branding expert, and writer Yasemin Saplakoglu: A staff writer covering biology for Quanta Magazine The Colin McEnroe Show is available as a podcast on Apple Podcasts, SpotifyAmazon Music, TuneIn, Listen Notes, or wherever you get your podcasts. Subscribe and never miss an episode! Subscribe to The Noseletter, an email compendium of merriment, secrets, and ancient wisdom brought to you by The Colin McEnroe Show. Join the conversation on Facebook and Twitter. Colin McEnroe, Robyn Doyon-Aitken, and Dylan Reyes contributed to this show.Support the show: http://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.