About Breaking The Ceiling -Breaking the Ceiling with Ashwin Bhadri is an initiative to bring together the brilliant minds in the business to share their idea-focused entrepreneurial journey to foster learning and inspiration.About the Guest - Shashank Mehta, the visionary entrepreneur behind The Whole Truth Foods, has become a driving force in the Direct-to-Consumer (D2C) market, revolutionizing the landscape of healthy snacking. With a blend of passion, innovation, and dedication, Mehta has embarked on a remarkable journey that has not only transformed his own life but also empowered countless consumers to make healthier choices.Born with an innate entrepreneurial spirit, Shashank Mehta pursued his education at the prestigious Indian Institute of Management (IIM) and later ventured into the corporate world. However, his heart yearned for something more fulfilling - a venture where he could channel his creativity and make a tangible difference in people's lives.Mehta's journey with Whole Truth Foods has been marked by resilience and innovation. From the outset, he focused on leveraging technology to streamline operations and enhance customer experience. Through meticulous research and development, Mehta and his team curated a range of wholesome snacks that catered to diverse dietary preferences, including vegan, gluten-free, and keto-friendly options.Under Mehta's leadership, Whole Truth Foods quickly gained recognition and acclaim, carving a niche for itself in the fiercely competitive market. His ability to anticipate market trends and adapt swiftly to changing consumer preferences has propelled the brand to new heights, garnering widespread acclaim and loyalty.Through his entrepreneurial journey, Shashank Mehta has not only transformed the way people snack but also inspired a new generation of aspiring entrepreneurs to pursue their dreams with purpose and integrity. As he continues to chart new territories in the D2C space, Mehta remains steadfast in his mission to empower individuals to lead healthier, happier lives, one snack at a time.About the Host -Hi, I am Ashwin Bhadri the CEO of Equinox Labs - India's leading Food, Water & Air Testing Lab. Equinox is an Expert in FSSAI Compliance and Food Safety Management for Corporates and FnB Companies. Equinox Labs is a pioneer in Food Safety Monitoring and FSSAI Compliance. Equinox caters to a wide range of clients, including BPOs'​, MNCs'​, Food Caterers, Bakeries, and many more.I am a National Level Speaker on FSSAI and I have trained over 50,000 people on FSSAI. I personally advise over 500 companies on their FSSAI Compliance, EHS Policies, and Critical Infrastructure Maintenance. I work with several elite brands to help them develop Food Safety Programs and also work closely with FSSAI for implementing the new food safety orders in the country.