This is the thirty third episode of the Tiger Heart Chats podcast featuring Tiger Heart CEO Sanj Surati and Ross Noonan, Technical Sales and Global Marketing Manager for The LED Studio. This podcast has been recorded live on recorded on Thursday 7th March 2023. In this podcast, Ross talks about how he got into the Audio-Visual industry and focusses on some of the production processes he has refined over the years to ensure his activations are successful.  Some of the topics raised include:The LED Studio - https://www.theledstudio.co.ukIntegrated Systems Europe - https://www.iseurope.org/CovidAudio VisualADHDDyslexiaProjectionLEDGrenfell - https://en.wikipedia.org/wiki/Grenfell_Tower_fireYachtsMarketingThe Innovation Awards - https://innovation-awards.co.ukImmersiveRugbyDaily Mail Cup - https://www.schoolsrugby.co.uk/Bipolar UK - https://www.bipolaruk.orgMental HealthArtificial Intelligence4th Industrial RevolutionSketch up - https://www.sketchup.comCAD - https://www.autodesk.co.uk/solutions/cad-softwareFilm MakingGros Michel bananasCavendish bananasMicro LEDChip On BoardGraeme Bunyan - https://www.linkedin.com/in/graeme-bunyan-92365611/Creative Technology - https://ct-group.com/uk/Igloo - https://www.igloovision.comVenue Tech - https://venuetechconnect.com Places:BarcelonaAmsterdamBerkhamstedOsloScandinaviaLake DistrictSouth Africa  Advice:Learn to use your personal talents as your own skills.Try to work incredibly hard to push through your challenges and everything will fall into place.Use exercise to manage your mental health.Use AI to supplement what you do.Embrace change.Good marketing is storytelling.Be the thought leader.Migrate to companies that you trust.Never be afraid to say “I don’t know”.  Ross Noonan Links:https://www.linkedin.com/in/ross-noonan-221154109/ Sanj Surati & Tiger Heart: https://www.twitter.com/tigerhearttech/https://www.instagram.com/tigerhearttech/https://www.twitter.com/sanjsurati/https://www.instagram.com/artistryinsentiment/ You can listen to the Podcast on the following links:Apple: https://tinyurl.com/9czdh6waSpotify: https://tinyurl.com/yc3jxp5yAmazon Music: https://tinyurl.com/mr2e2ybwSpreaker: https://www.spreaker.com/show/tiger-heart-chatsDeezer: https://www.deezer.com/show/1048492Castbox: https://castbox.fm/channel/id2779314Podcast Addict: https://podplayer.net/?podId=2855948Podchaser: https://www.podchaser.com/podcasts/tiger-heart-chats-1112186JioSaavn: https://www.jiosaavn.com/shows/Tiger-Heart-Chats\/1\/TJgps4JXdps_ Don't forget to share:#tigerheartchats https://www.tigerheartlondon.com Tiger Heart is an innovation agency that specialises in emerging technologies set up by Digital Atelier Sanj Surati. Sanj is an award winning multi-disciplined Digital Atelier with over twenty years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant.