This is the thirty fourth episode of the Tiger Heart Chats podcast featuring Tiger Heart CEO Sanj Surati and Jake Rowland, Head of Business Development at Igloo Vision. This podcast was recorded on Thursday 20th June 2024. In this podcast, Jakes talks about how he got into the Audio-Visual space starting off as a dynamic DJ in a small start-up which enabled him to be empowered to now run a large-scale global business that works with some of the most important brands in the world. Some of the topics raised include:Igloo Vision - https://www.igloovision.comInfoComm - https://www.infocommshow.orgThe Sphere - https://www.thesphere.comExperientialMusic Festivals DJMediaWeb DeveloperBuildingRestaurant Management SalesMarketingStrategyDefenceSky - https://www.sky.comUK Cycling Team - https://www.britishcycling.org.uk/gbcyclingteam360 Cameras New and emerging technologiesSteve Jobs - https://en.wikipedia.org/wiki/Steve_JobsIgloo Core EngineVirtual RealitySpatial ComputingApple - https://www.apple.comMeta Quest - https://www.meta.com/Outernet - https://www.outernet.comFrameless - https://frameless.comLEDRoss Noonan - https://www.linkedin.com/in/ross-noonan-221154109/The LED Studio - https://www.theledstudio.co.ukImmersiveHologramsBrian G Burns - https://www.b2brevenue.com/aboutCharlotte Tilbury - https://www.charlottetilbury.comKate Moss - https://www.katemossagency.comEdTech Cool Tool Award - https://www.edtechdigest.com/the-edtech-awards/AV Awards - https://www.avawards.com/ChatGPT - https://openai.com/index/chatgpt/Events ManagementManchester Met - https://www.mmu.ac.ukJimmy Carr - https://www.jimmycarr.comMental HealthCovidPlaces:Las VegasUnited Kingdom  USAMiddle EastMelbourneDubaiAustraliaSan FranciscoLondonCovent Garden Manchester  Advice:Try to understand where your normal working hours are in respect to the territory you look after.Every business is different so try to find your own way.Understand your client’s needs and where they will get value in what you are offering them.Try to speak to an individual to truly understand them and to see where the real value in the person is. Nothing should matter that much that it starts to take over your life.Sometimes, making yourself uncomfortable allows you to grow and toughens you up and makes you a better professional.Jake Rowland Links:https://www.linkedin.com/in/jake-rowland-96b42241/ Sanj Surati & Tiger Heart: https://www.twitter.com/tigerhearttech/https://www.instagram.com/tigerhearttech/https://www.twitter.com/sanjsurati/https://www.instagram.com/artistryinsentiment/ You can listen to the Podcast on the following links:Apple: https://tinyurl.com/9czdh6waSpotify: https://tinyurl.com/yc3jxp5yAmazon Music: https://tinyurl.com/mr2e2ybwSpreaker: https://www.spreaker.com/show/tiger-heart-chatsDeezer: https://www.deezer.com/show/1048492Castbox: https://castbox.fm/channel/id2779314Podcast Addict: https://podplayer.net/?podId=2855948Podchaser: https://www.podchaser.com/podcasts/tiger-heart-chats-1112186JioSaavn: https://www.jiosaavn.com/shows/Tiger-Heart-Chats\/1\/TJgps4JXdps_ Don't forget to share:#tigerheartchats https://www.tigerheartlondon.com Tiger Heart is an innovation agency that specialises in emerging technologies set up by Digital Atelier Sanj Surati. Sanj is an award winning multi-disciplined Digital Atelier with over twenty years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant.