Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really. In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations. Tune in to know more! Check out the YouTube video here: https://youtu.be/xAB5MKIMFPc Check out the Ads here:  Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description Urban Ladder’s Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM MattressFirm’s Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job Simba Sleep’s sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336 Sleep’s snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html Amer Jaleel’s LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O Britannia Good Day’s Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw  Volkswagen’s Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.