Let’s face it. Price communicates an expectation of quality. The higher the price, the higher quality we expect. We make assumptions based on price… and people make assumptions about us based on price. The amount you charge communicates the quality your customers should expect. So what’s the right price for your clients? What impression are your rates giving your potential clients? And is it a good one? We take a look at 3 pricing models and what they say about you and which one you should be in.