Negotiating is a mystery to most people. It doesn’t come naturally, and it isn’t taught in school. Yet it’s the key to getting what you want in business – and life. Is there an “art” to negotiation? Yes. But it’s actually the “science” that’s more important. Learning this structure unlocks an entire world of winning and success in any endeavor. Host Tom Zeeb is a best-selling author, speaker, real estate entrepreneur, and adventurer. He is the President of Traction Real Estate Investors Association and Founder of Traction Real Estate Mentors. Join him every week as he interviews successful real estate investors, partners, and students to unlock the secrets of their success. If you’ve been struggling to start your real estate business, or looking to take your existing real estate investing business to the next level, this show is for you. Learn more: https://tomzeeb.com